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See your dealership through the eyes of a real customer with our Mystery Shop – Digital program. We create a unique email address and submit an inquiry directly through your website — either to your Sales Department or Service Department. From there, we monitor how your team responds: speed, professionalism, follow-up strategy, and whether your processes are being followed.
This service gives you a clear, unbiased look at your customer journey. Whether it’s a sales lead looking for their next vehicle or a service customer booking an appointment, you’ll uncover strengths and opportunities to improve communication, response times, and consistency across your dealership.
What’s Included:
A unique email address dedicated to your mystery shop
Submission of either a sales lead or service inquiry through your website
Tracking and evaluation of response times, tone, and quality of communication
Actionable feedback tailored to the department being reviewed
Why It Matters:
Your dealership’s first impression often happens online. By mystery shopping your Sales or Service department, you’ll gain the insight needed to strengthen customer trust, improve lead conversion, and ensure a seamless digital-to-in-person experience.
See your dealership through the eyes of a real customer with our Mystery Shop – Digital program. We create a unique email address and submit an inquiry directly through your website — either to your Sales Department or Service Department. From there, we monitor how your team responds: speed, professionalism, follow-up strategy, and whether your processes are being followed.
This service gives you a clear, unbiased look at your customer journey. Whether it’s a sales lead looking for their next vehicle or a service customer booking an appointment, you’ll uncover strengths and opportunities to improve communication, response times, and consistency across your dealership.
What’s Included:
A unique email address dedicated to your mystery shop
Submission of either a sales lead or service inquiry through your website
Tracking and evaluation of response times, tone, and quality of communication
Actionable feedback tailored to the department being reviewed
Why It Matters:
Your dealership’s first impression often happens online. By mystery shopping your Sales or Service department, you’ll gain the insight needed to strengthen customer trust, improve lead conversion, and ensure a seamless digital-to-in-person experience.