AutoStart Dealership Training

AutoStart delivers comprehensive training solutions tailored for dealership success, backed by over 35 years of holistic expertise and a suite of offerings that span Sales, Fixed Operations, and Digital Loyalty platforms. All training is delivered by AutoStart Certified Trainers, and every client receives direct access to senior leadership for seamless support.

Government Grants Available

Crucially, Government Grants are currently available that can offset the cost of training services—making AutoStart’s comprehensive training even more accessible and high-impact for dealerships. (We will work directly with you to verify eligibility and apply promptly, as funding availability may be time-sensitive.)

Core Services

1. Fixed Operations Training (Levels 1–4)

• Levels 1–2 (37.5 hours)
  Designed for new hires, parts personnel, and service writers. Topics include digital integration, the service “walk-around,” customer interviewing, quoting and authorization, appointment follow-ups, payment processing, and increasing sales through service hours. Trainees learn practical “best practices,” gain self-direction, monitor accountability, and build job skills; progression is tracked through written reports, live training observation, and a practical exam. Certified levels include:

  • Pro Level 1 – Client Support Specialist

  • Pro Level 2 – Client Engagement Specialist

• Levels 3–4 (Advanced, 37.5 hours)
  Meant for individuals who already completed Levels 1–2. Focuses on mastering customer psychology, fear-based objections, active listening, communication clarity, workflow efficiency, appointment booking strategies, and advanced performance measurement.
  Advanced competencies include team leadership, productivity gains, KPI achievement, and process ownership. Certifications awarded:

  • Pro Level 3 – Team Leader

  • Pro Level 4 – Production Leader

2. Sales Training (Levels 1–2)

A robust Sales Department Workshop (37.5 hours) covering essentials such as welcoming customers, needs analysis, feature–function–benefit presentation, digital and live demos, inter-department collaboration, qualifying terms, engaging the business manager, and professional delivery. Best practices include touchpoint management (digital + face-to-face), ethics, regulatory/licensing knowledge (e.g., VSA), and leveraging digital tools.

Follow-up in-store training involves GM-level progress reviews, one-on-one coaching to address gaps, live customer engagement, advanced phone skills, customer psychology, CRM/DMS integration, and role-play reinforcement. Graduates earn one of these certifications:

• Sales Pro Level 1 – Client Support Specialist

• Sales Pro Level 2 – Client Engagement Specialist

Why AutoStart Stands Out

• Deep expertise: Over 35 years of experience across sales, service, and digital loyalty events.

• High-quality delivery: Hands-on workshops combined with live coaching and post-program feedback ensure lasting skill improvement.

• Data-driven results: KPI monitoring, progression tracking, and transparent reporting provide clear ROI indicators.

• Security & support: All data is securely hosted in Canada, with clients enjoying executive-level support access.

• Unique offerings: From digital private sales platforms to certification-driven training, AutoStart delivers innovative, turnkey solutions tailored to dealership needs.